There are three main types of Pixel events that you can set up: standard events, custom conversions, and custom events.
These are triggers that fire up the Pixel when a website visitor takes a particular action. You can do that based on specific parameters that are called Facebook Pixel events. In the world of analytics, less is more, and therefore, you only need to track information that helps you measure the performance of your campaigns. While this tool provides advertisers with useful insights about user behavior, it also enables Facebook to collect the necessary data in order to optimize your ad campaign.Īlthough you can track almost any data on your website with the Facebook pixel, you don’t have to track all of it. It monitors and measures the efficacy of your ad campaigns based on the Facebook events that you set up.
It pulls out useful data from your website or landing page to track user behavior and plan the best course of action. The Facebook Pixel is a snippet of code that connects your website or landing page to Facebook and records necessary analytics. Try For Free What is Facebook Pixel, and why is it so helpful?
0 kommentar(er)
